Dennis Cavagnaro () writes about how the USHPA lead generation program is progressing:

Jack Axaopoulos has developed the contact sheet and partner program sign up. We hope to link to many hang gliding sites to cluster the total web footprint and offer many links to information on schools and training programs. It's my understanding that when the contact sheet is approved and the accounts are set we will go live.

Search Engine Marketing, Search Engine Optimization, web marketing are parts of the program, lead distribution and follow up by the individual instructors or schools is "KEY".

It is our vision that some day soon a person will Google some adventure activity, get hits that steer them to one of several Hang Gliding web sites that offer a contact sheet that a visitor can fill out asking for further information. That person would be handed off to a school or schools for his choosing and that he could end up in a scooter tow situation or other type of training program that would lead to a beginning of a lifetime of free flight. Years of experiencing the best sport on the planet, years of much needed revenue for the businesses that keep our sport current and years of membership contributions to the national organization that is sponsoring the program.

At this time Jack's site and your Oz Report are among the premier web sites for Hang Gliding information, news and discussion. They are user communities and one of the primary "Value Propositions" of the sport lies in the sharing of information within the community. I'm sure you will agree Davis that in your travels, the places that have successful growth have strong communities of pilots as its foundation. The internet is now the significant vehicle supporting those communities.

Well that's it, hopefully come early spring we will have some valuable leads to offer the schools in the program and over time we build a pipeline of student prospects. It important to remember that it's just a start and we still need programs like scooter towing, we still need mentoring programs for H2/H3's, and we still need new products and services to make the sport current.

My thoughts on what it takes to have successful a hang gliding community: http://ozreport.com/11.089#0.

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