A web based system for generating leads and turning them into
pilots

Peter Birren <>
writes:

The pay-per-click lead-generation marketing plan was sent back to
membership and development for a few details to be cleared up or answered.
Dennis Cavagnaro is in charge of the concept, the numbers and implementation.
Jack is doing the website and contact forms. Both continue to do a very
professional job on this project, aimed at helping reverse the decline of hang
gliding. Paragliding should benefit as well by association and instructor/pilot
interaction.



The original text only plan (and only the high points):
http://speedgliding.googlepages.com/marketplan.



Full presentation to the USHPA Board of Directors:
http://www.hanggliding.org/ushpa.php.



There's still work to do to get it through the executive committee and into
operation starting May 15.

Be sure to check out the
presentation to
the BOD.
Here is the "reach" report on the Oz Report. It displays what percentage of
the folks on the internet are viewing the Oz Report on-line:







The Oz Report is number three on the Google Directory by
PageRank.