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15.12.2006
Red Bull



http://www.nytimes.com/2006/12/12/health/12cons.html


www.redbull.com


About that, there is no controversy. Nearly 200 new energy drinks
have hit store shelves since January, according to the market research firm
ACNielsen. Led by such brands as Red Bull, Rockstar and Monster, energy drinks
are a $3.7 billion industry whose revenues have increased by 51 percent in the
past year alone. Red Bull is the third-largest source of beverage profits in
convenience stores, according to one recent market survey.


So has the ingredient list. Energy drinks increasingly are formulated with fruit
juices, teas and dietary supplements like ginseng and glucosamine that appeal to
older, health-minded consumers. Taurine, an amino acid essential to growth in
infants, is a frequent additive, though scientists say large amounts provide no
advantage to ordinary adults.


Despite exotic formulations, the energy boost in these drinks is delivered via a
whopping dose of common caffeine.



http://OzReport.com/10.251.4
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