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01.01.1970
Groupon


http://www.guardian.co.uk/technology/2011/jun/11/groupon-internet-andrew-mason-interview


From the perspective that Mason and his colleagues like to
emphasize, Groupon is far more than a supplier of money-off deals. It is a
"discovery engine" – a mechanism for forcing us out of our comfort zones and
finding fulfillment. "When we decided to transition from saving the world to
hawking coupons, we thought to ourselves, OK, how can we do this in a way that's
not going to make us want to kill ourselves?" Mason says. "So the idea was to
create something that was just as much a city guide, or a way to put the
spotlight on interesting or unusual experiences that people wouldn't normally
have. The discount would be a way to reduce the risk of stepping outside your
comfort zone and trying something new. I wasn't interested so much in luxury
goods – in getting people to buy their 80th purse, or something like that –
because it's just more shit people don't need. I think we're tricking people
into doing stuff that's going to make their lives better."


Oz Report articles 14.213, 14.234, 14.248, 15.055, 15.058, and 15.065.



http://OzReport.com/1307787193
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