Rich Hass <<richhass>>
writes:

At the BoD meeting last week, we had a great update from Robin,
Martin and Nick about the public relations effort the USHPA is doing in
conjunction with 20th Century Fox in promoting RIO—the movie, and promoting
USHPA's learning to fly campaign. As promised, Robin and Nick are calling
chapters and schools to spread the message, letting chapters and schools know
how they can participate.

Here's how you can he: use your good connections with the chapters and schools
in your region to encourage their active support. Please take a minute to call a
leader in each of those chapters and schools to encourage their participation.
There is a lot of great information in the USHPA PR package for chapters and
schools to take advantage of. Even aside from the RIO tie-in, the PR material is
an invaluable source of information for chapters. This information should be
used.

Robin and Nick report very favorable responses from the people they've already
called. A follow up call from their regional director can have a positive impact
on getting more members behind this initiative.

Take a minute to review the public relations material assembled for this
project. It is on the USHPA website here:

https://www.ushpa.aero/member_prnotebook.asp

Then, give chapters in your region a call. USHPA needs a strong alliance with
our chapters. The RIO initiative is a big step in the right direction. Share
your feedback with us, and good luck!

The public relations package is presently behind the members-only section of the
website. We are going to move it to the front page of the USHPA website, but in
any event, you have USHPA's permission to share the public relations material
with others interested in helping grow the sport.

http://ozreport.com/docs/MEDIA_ADVISORY_RIO.pdf

http://ozreport.com/docs/MEDIA_ADVISORY_RIO.doc

http://ozreport.com/docs/Resource_Manual_RIO.pdf